The modern marketing organisation is a combination of art and science – specifically, agency employees with creative backgrounds, who are using cutting-edge technologies to personalise messages and tell compelling stories. The traditional marketing organisation has evolved. What does this mean for marketers today?
Today, you need more data storage as well as greater amounts of analytical capabilities to keep up with all of the information you collect and assess. A modern data estate makes that a reality; one of its greatest strengths is its scalability.
You’re probably familiar with the saying ‘failing to plan is planning to fail.’ This is definitely applicable to modernising your data warehouse. For this project to be successful, you need a carefully planned strategy.
What does the future of digital marketing hold? That was the question asked at Enlighten Design’s recent breakfast for CMOs. Representatives from Enlighten and Microsoft New Zealand shared their thoughts about how the marketing landscape is changing and what CMOs can do to keep a competitive edge.
Since the dawn of time, one thing has remained the same: the human brain is hardwired for stories. It’s how we communicate information. Think of the last conversation you had with someone, and focus on what that person shared with you and you with them. That’s right, you each had stories to share.
Since the day it was founded, Enlighten Designs’ mission has been to deliver exceptional client value. Our clients find value in delivering digitally transformative experiences to their customers that are personalised, scalable, and intelligent. How do we do it?
Microsoft announced Enlighten Designs winners of this award on October 17 in Auckland. This and our Transforming Products award are recognising the solutions managed, designed, built and implemented by our incredible team here at Enlighten.
The past decade alone marks an enormous evolution in marketing. That evolution is due, in large part, to technological developments. A significant development that continues to mature is artificial intelligence (AI).