Blog

Marketing
Art and Science: A Look at the Modern Marketing Organisation
13 January 2020
The modern marketing organisation is a combination of art and science – specifically, agency employees with creative backgrounds, who are using cutting-edge technologies to personalise messages and tell compelling stories. The traditional marketing organisation has evolved. What does this mean for marketers today?
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Data and Analytics
Which Processes Can Be Automated in a Modern Data Estate?
10 January 2020
Part of what makes a modern data estate "modern" is its automated functionalities. Automation brings enormous benefits to organisations, including time and cost savings.

What tasks within a modern data estate can be automated? What other advantages can automation deliver? How can Microsoft Azure help you automate your modern data estate?
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Data and Analytics
Achieve Scalability with a Modern Data Estate
08 January 2020
Today, you need more data storage as well as greater amounts of analytical capabilities to keep up with all of the information you collect and assess. A modern data estate makes that a reality; one of its greatest strengths is its scalability.
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Data and Analytics
Data Warehouse Modernisation: What's Your Strategy?
06 January 2020
You’re probably familiar with the saying ‘failing to plan is planning to fail.’ This is definitely applicable to modernising your data warehouse. For this project to be successful, you need a carefully planned strategy.
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Understanding the Two Main Functions of the Modern Data Warehouse
06 December 2019
How can a modern data warehouse benefit your business? Here are some business cases for a modern data warehouse, along with information about the role Microsoft Azure plays.
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News
Enlighten Designs' CMO Breakfast: What Does the Future of Digital Marketing Hold?
27 November 2019
What does the future of digital marketing hold? That was the question asked at Enlighten Design’s recent breakfast for CMOs. Representatives from Enlighten and Microsoft New Zealand shared their thoughts about how the marketing landscape is changing and what CMOs can do to keep a competitive edge.
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Data Visualisation
Why "Tell Me a Story" Should Be a Digital Marketer's Mantra
20 November 2019
Since the dawn of time, one thing has remained the same: the human brain is hardwired for stories. It’s how we communicate information. Think of the last conversation you had with someone, and focus on what that person shared with you and you with them. That’s right, you each had stories to share.
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News
Enlighten Designs Wins Microsoft Partner Transforming Product Award
18 October 2019
Since the day it was founded, Enlighten Designs’ mission has been to deliver exceptional client value. Our clients find value in delivering digitally transformative experiences to their customers that are personalised, scalable, and intelligent. How do we do it?
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News
Enlighten Designs Wins Microsoft Partner Cloud for Good Award
18 October 2019
Microsoft announced Enlighten Designs winners of this award on October 17 in Auckland. This and our Transforming Products award are recognising the solutions managed, designed, built and implemented by our incredible team here at Enlighten.
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Modernise Your Marketing with Emerging Tech
17 October 2019
The past decade alone marks an enormous evolution in marketing. That evolution is due, in large part, to technological developments. A significant development that continues to mature is artificial intelligence (AI).
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