Blog

Data Visualisation
What's the Difference Between Data Visualisation and Data Storytelling?
05 October 2020
What’s the difference between data visualisations and data storytelling? They’re actually closely related and work together.
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Data Visualisation
Using Power BI for Deep-Dive Reporting
02 October 2020
Power BI, Microsoft’s business intelligence platform, helps you understand your advanced analytics for better business decisions.
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Data Visualisation
Beyond the Pie Chart: Take Data Visualisation to the Next Level
24 September 2020
Data visualisations have come a long way since their humble beginnings—today, they’re dynamic and interactive.
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Marketing
Why Great Marketing Requires Hindsight, Insight, and Foresight
17 September 2020
There are three prongs to a successful marketing campaign: historical analytics, current marketing analytics, and predictive analytics.
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Marketing
Quick Guide to B2B Marketing Segmentation
15 September 2020
In this quick guide to B2B marketing segmentation, you’ll learn what it is, why it matters, and how to get the most out of it.
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AI and Machine Learning
The Future of Tech: An insight from the CEO
09 September 2020
Read all about 'The Future of Tech' from the perspective on Enlighten Designs CEO, Damon Kelly, as he dives into what's driving change and his predictions for the industry over the next decade.
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Marketing
How to Plan Your Personalisation Journey
04 September 2020
A personalisation journey is about receiving highly relevant content every step of the journey – learn how to plan one for your customers.
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Marketing
Personalisation Is as Easy as PIE
31 August 2020
Personalisation doesn’t have to be difficult – the three principles of potential, importance, and ease make it simple and effective.
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News
Enlighten Designs joins forces with Australia's leading digital provider, ARQ Group
26 August 2020
It’s official! 2020 Microsoft Country Partner of Year winner Enlighten Designs and Australia’s multi-award winning ARQ Group have signed on the dotted line, joining forces to expand Trans-Tasman reach for both companies.
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Marketing
How to Build a Better Marketing Data Model
11 August 2020
Want to improve your marketing data model for better business outcomes? Learn about choosing the right data sources.
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