AI and predictive analytics have been in the news a lot lately – so much so that these concepts are now in danger of becoming empty buzzwords. In reality, businesses can actually enjoy a competitive advantage by using AI and predictive analytics to stand out in the crowd.
When you hear the term “data warehouse,” you most likely think of a centralised repository of information. For a long time, that’s all a data warehouse was. However, times are changing, and so are data warehouses.
Raise your hand if this has ever happened to you. You receive a marketing message from a company with whom you’ve interacted before. Someone there should be aware of your preferences, your history – in short, what makes you, you. However, the marketing message is completely off; the company is offering you the wrong thing at the wrong time.
What if you could see, hear, speak to, and understand your customers in ways that you couldn’t before? It might sound too good to be true, but this technology exists. Microsoft’s Cognitive Services allows you to do just that.
In the realm of digital marketing, you have a few seconds to grab someone’s attention. Storytelling is the best way to do that. Research shows that when humans are exposed to stories, the brain actually releases a cocktail of chemicals that makes us feel better. One of the best ways to tell a story in digital marketing is through data visualisation.
Microsoft recognizes the struggle of journalists everywhere to find accurate, compelling information for their stories. To that end, it has launched the Global Data Journalism Program and has teamed up with Enlighten Designs to help.
It’s never been a better time to be a marketer than today. Back in the days when print reigned supreme, a marketer had no way of knowing exactly how many people saw a given ad or what actions they took afterward. Thanks to modern technologies, you have a much deeper insight into how people are interacting with your marketing messages.