Discovery and Design
We combine research and strategy to design products, systems, and services that deliver exceptional experiences for you and your customers.
Today customers expect things to work for them with ease, no matter where they are in their journey. By placing the user at the centre of the design process we aim to create an experience that is a delight to encounter in our noisy ever-changing world.
By defining success measures with you early we can take a lean approach to design, investing time and effort in areas that provide the most value at the right time.
By investing in human-centred design upfront you save on development and support costs, and enjoy increased ROI, efficiency, and engagement.
At Enlighten Designs we’re focused on delivering a thorough UCD phase which minimises guesswork and ensures we deliver what you and your customers need.
We approach discovery as a collaborative project and involve stakeholders and users from the very start of the process. Through a tailored discovery phase we seek to understand your current state – including aspects of branding, design, usability, and function – we identify the core problems and uncover opportunities for improvement.
We want to get to the core of what motivates your users, and how we can solve their pains.
User Centred Design (UCD) describes the interactions people have with pretty much everything. It is a human-first way of looking at products and services, including aspects of design, usability, and function.
It is important to understand what it is your users are seeing, hearing, thinking, feeling, and doing.
We need to consider the context of their interactions on a range of touchpoints, including your website or app, your products, your call centre, brick and mortar locations, even social media.
Just like with the discovery phase of any project, we consider users every step of the way working closely with them and business stakeholders to gain continuous feedback so we can design, test, and iterate before investing time in development.
By embracing a continuous improvement mindset, we are able to test our ideas early and iterate quickly, minimising design and technical debt.