Customer Spotlight
Do you really know your customers?
Do you find yourselves asking crucial questions like these?
“We know we could be providing better services to customers but where do we start?”
“We’re receiving a high number of customer complaints and don’t know why”
“We’ve got a huge customer base but our engagement levels with them isn’t very high”
If not, well done! But if any of this sounds familiar our Customer Spotlight package is perfect for business who are seeking to rejuvenate or improve their services by putting customers at the heart of the business.
Enlighten Designs CUSTOMER SPOTLIGHT will help you:
- Gain valuable insights about your customers wrapped up in a set of easily consumable assets for your teams.
- Enable your teams to make informed user-centred business decisions based on real user research.
- Provide a holistic view of your customers in relation to you business and services to create better alignment across teams.
What you can expect from this engagement
A bespoke research project in which our User Experience experts will engage with your customers and work with you to create a series of ‘ready to go’ deliverables. Providing first-hand insight for your design, marketing or senior leadership team.
RESEARCH & ANALYSIS
- A kick-off workshop with key stakeholders to get understanding your unique business goals and challenges.
- An engagement with real customers where we conduct user interviews.
OUTPUT
- User personas
- User journey maps
- User scenarios
- Value proposition canvases (ADD ON)
- Behavioural analysis (ADD ON)