Search Engine Marketing Overview
It may seem obvious, but the key to success for any website is whether or not people visit it.
Attracting visitors to your website is all about visibility; establishing the awareness of your brand on the internet, notably on the most popular search engines such as Google, Yahoo! and MSN.
Enlighten works to establish your online brand awareness and drive relevant visitor traffic and/or customers to your website. We understand that search engine marketing is a complex process that requires significant effort and an analytical approach. By outsourcing your search engine marketing campaign to Enlighten, you can save time and money while gaining expert advice in a marketing medium that has proven results.
How you can benefit:
- Increase the right traffic - People searching for exactly what you offer
- Massive market - search is second only to email in terms of internet activity
- Minimise cost of customer acquisition - One of the most cost-effective marketing channels
- Highly measurable - Web analytics tracks the effectiveness of your online spend constantly seeking to increase your conversion rate and return on investment with daily, hourly and ‘up to the minute’ monitoring.
Search Engine Optimisation Services
Search Engine Optimisation is the practice, strategy, and techniques of optimising the benefits that search engines can offer to your business. The process involves developing and optimising your website’s code, content and structure to make your website easier for both search engines and your prospective customers to read. It is about establishing a strong online presence for your brand from the start. Search engine optimisation involves optimising your website so that it gains a better position in the organic or natural search engine results.
In other words, search engine optimisation helps your website position higher in the search engine results.
Search engine optimisation can effectively be used to:
- Drive high volumes of traffic
- Generate highly pre-qualified sales leads
- Increase your conversion rate and return on investment
- Increase brand awareness
- Improve public relations
- Identify unmet customer demands
Search engine optimisation report components
1. Website Review - We review how your site is currently meeting the latest rules and algorithms of the major search engines, and to identify any barriers which may prevent search engines from accessing your site.
2. Keyword Review and Search - We use keyword search tools to establish effective keywords to be included within your website. Meanwhile we evaluate common and less common search keywords, misspelling keywords, as well as keywords used by well performing competitor sites. To identify the direction for future improvements to your website, we undertake a review of the current search engine rankings of your website vs. your competition upon your targeted keywords. Recommendations are then provided based on the insight gathered above and our knowledge of internet user behaviour.
3. Search engine optimisation strategy recommendations that aim to:
A: Optimise your website codes, content and structure To enable search engines to index/include your web pages in their database more efficiently, we optimise your website codes and site content. For example, we use unique ‘mark-up’ (title and Meta tags) to indicate the content of your site; ensure your URLs are search engine friendly with relevant keywords included. We ensure that you use keywords liberally yet appropriately throughout each page, and you have unique and quality content on individual webpages.
B: Begin a search engine link building campaign For desirable rankings to be achieved, a good online reputation, PR (PageRank) is required. Higher PR can be obtained by increasing the number of relevant, quality incoming links to your website. To review the current quantity of inbound links to your website, a link popularity report is a great tool we use. We make recommendations such as submitting your website to credible and relevant online directories. We also suggest tactics used to monitor how your site is evaluated by Google or Yahoo, hence you become more proactive in identifying areas of improvement for continues improvement.